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Prior research using tobacco industry documents has demonstrated how companies have sought to create brand identities that have value for populations with relatively low power (women, poor, racial minorities) in conveyance of attainment of aspirational status or lifestyles (Anderson, Glantz and Ling 2005

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She said she launched the concept, which hosts events that educate women about cigar culture, to create "a space for women to enjoy cigars without judgment and provide awareness of the enjoyable pastime for professional women who have as much stress and responsibility as many of our male counterparts." "Initially, I saw little to no Black women who appreciated cigars," Cooper said, but she said she has seen an "amazing surge" in the number of women who are "unwinding and socializing around cigars." In three years, Octavia "HERficianado" Tolliver, one of the founders of Cigar Week in Atlanta, grew her She Smokes Too events into must-attend occasions for Black women

This was way before Xeroxing, so he had to use carbon paper, which was real messy and time-consuming