cigarettes marketed to women From the Archive: The Tobacco Industry and Advertising: Smoking in Interwar Britain In 1955, Marlboro was dying
In 1955, Marlboro was dying with just 1% market share, 0 growth and known as a women's cigarette. 24 months later? Sales were up 3000%. All because Leo Burnett (the ad legend The Feminine Mistake The Center for the Study of Tobacco and Society Mass Marketing Begins From social taboo to torch of freedom: the marketing of cigarettes to women Tobacco Control
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