cigarettes torches of freedom Women Marched for the right to smoke? | UNTOLD HISTORY 1920's history The language of liberation has

The language of liberation has always sold well. In 1929, women were hired by tobacco PR companies to march down Fifth Avenue with cigarettes held high, calling them torches of freedom. By In 1929, at the height of the women's rights movement in the United States, a group of young women marched in New York's Easter Parade and lit cigarettes in public. Newspapers described Light up a Torch of Freedom Cigarettes Media Accent : Early Publicity stunts in PR history : Edward Bernays' Torches of Freedom Campaign in Newyork

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