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Many countries require graphic health warnings depicting smoking-related diseases, which research shows are more effective than text-only warnings

Plain tobacco packaging Plain tobacco packaging , also known as generic , neutral , standardised or homogeneous packaging , is packaging of tobacco products, typically cigarettes, without any branding (colours, imagery, corporate logos and trademarks), including only the brand name in a mandated size, font and place on the pack, in addition to the health warnings and any other legally mandated information such as toxic constituents and tax-paid stamps

But the marketing is misleading.One of the studys central points

Cigarette Pack Sizes by Country: Understanding these variations helps in packaging design, shipping planning and pricing strategies