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We need to reassure smokers that switching to an e-cigarette would be much less harmful than smoking." Smoking increases the risk of developing more than 50 serious health conditions, including cancer and heart disease, and doubles the risk of dying from a stroke

"To be honest, I wasn't expecting it to be so blatant." Others are not so surprised, however, noting that the tobacco industry has marketed smoking to women as a sign of trendiness, empowerment and sex appeal since the early 20th century, including campaigns like Lucky Strikes' 1927 "Reach for a Lucky instead of a sweet." American Legacy Foundation director Cheryl Healton recalls puffing a Virginia Slim on the Princeton University campus before it began admitting women as students in 1969 and thinking of her cigarette, marketed with the slogan, "You've come a long way baby," as a right the university wouldn't grant her

We know this policy works, she said Wednesday at the launch of the Campaign for a Healthy Colorado, which is promoting the initiative

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