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These regulations dictate that all cigarette boxes must be manufactured in a standardized dark olive-brown color (Pantone 448 C), devoid of brand logos, embossed textures, or glossy coatings, with brand names printed in standard fonts
Evidence for standardised packaging There have been a large number of experimental studies which have tested the possible effect of standardised packaging using a variety of methods including consumer perceptions, eye-tracking technology, neuroimaging, measures of consumer demand, and behavioural tasks
Some say decision-making process ambiguous Local tobacco-makers and farmers on Thursday questioned the Defense Ministrys approval of foreign cigarettes on Korean military bases, saying it hurts national pride
