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A look at the claims on the package causes some suspicion right off the bat: Fuel Shark Package Front View Not only does it claim to increase gas mileage, it also claims to lower emissions, increase horsepower AND extend battery life all with a simple cigarette lighter plug in

A century later, on the first of March 1775, the English spies Captain William Browne and Ensign Henry DeBerniere traveled to Marlborough as part of their mission to investigate activities hostile to the government in the countryside around Boston and the narrative of their harrowing adventure is as exciting and action-packed as any Western

Nevertheless, the market is witnessing a growing shift toward NGPs as consumers become more health-conscious

Coming Up Next: In Part 3 of Coca-Colas Marketing Playbook, well explore how the brand leveraged personalization and community engagementturning consumers into active participants in its story