cigarettes torches of freedom Freedom": The Anti-Literature of Advertising It was after WW1, in
It was after WW1, in 1929 specifically. The campaign was orchestrated by Edward Bernays, the father of modern PR hired by American Tobacco Company to sell Lucky Strike cigarettes to women. He Media Accent : Early Publicity stunts in PR history : Edward Bernays' Torches of Freedom Campaign in Newyork Can Meat Eating Be the Next Cigarette? Four Surprising Facts. Torches of Freedom: Women and Smoking Propaganda Sociological Images
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