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While the results its giving were close enough to accurate for most peoples purposes alerting you to when its time to open or close the windows, for instance it is visually distracting to look at, and may be perceived as stressful by some individuals

The addition of a new strapline 'Vive Le Moment' translated as 'live for the moment' gives the brand a unique touch which will resonate with travellers all over the world

The packaging of cigarettes typically tells users if the smokes still boast good quality

62 63 Facing a decrease in smoking and continuing 2% annual decline in cigarette sales, Philip Morris (PM) endeavoured to develop cigarettes with even lower tar yields, yet with taste and flavour that would satisfy smokers palates and needs