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Tobacco and nicotine products are evolving; but so are the ways they target the next generation. This World No Tobacco Day, we shine a light on the hidden tactics behind these products We often see the claim that young people moving to tobacco harm reduction products, such as #vaping and nicotine pouches, "threatens to undo years of public health efforts that had led to TobaccoExposed New WHO campaign for a tobacco free generation NCD Alliance Hooking the next generation: how the tobacco industry captures young customers

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