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Nowadays, tobacco can be purchased anywhere. Devinney remembers that the tobacco of choice used to be Bull Durham

The tobacco industry has succeeded where many health education programs have failed because they capitalize on the deep social needs that most compel adolescents: to fit in, to exert independence from parental control, and to demonstrate physical agility and sexual allure. Price of 20 cigarettes in 2001 Price = 4.21 Taxes = 3.34 Attitudes towards smoking Source: Office of National Statistics, 1997 data Passive smoking exposure Public Places Home Work Charter and market forces Health and Safety at Work Act Campaigns and culture Cost of smoking at work Source: Health Canada (1995 study) 1 Euro = 1.5 C$ Workplaces with Smoking Policies (1995) 80% target Source: NOP (1996) Smoking in public places: 2nd survey report Health and Safety Health and Safety at Work Act (1974) "to provide and maintain a safe working environment which is, so far as is reasonably practicable, safe, without risks to health and adequate as regards facilities and arrangements for their welfare at work"

Started as an idea for the designers thesis project, the innovation is now transformed into an entire hand-knit clothing line called Mantis, comprising of quirky ponchos, sweaters and dresses, as well as accessories such as hats, making it possible for researchers to make this kind of yarn commercial in the near future.