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Made from 100% premium cotton, the T-shirt promises a soft, breathable, and comfortable fit for all-day wear

Example: A $1,200 unit with $150/year filter cost has a TCO of $1,950 over 5 yearslower than a $800 unit requiring $300/year filters

From water and pesticides needed to farm cotton, to toxic chemicals used in dyeing and finishing denim, plus water and energy used in home laundering, denim has a significant environmental impact, says Yael Aflalo, chief executive and founder of Reformation

Packaging has been consistently shown to influence young people's attitudes and behaviours, even in the absence of traditional marketing