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While hemp cigarettes are nothing new, the CEO says smokers often complain that smoking a hemp cigarette tastes too much like cannabis

It is possible that the tobacco industry is concentrating efforts where smoking prevalence is declining to increase product use

These companies Nestl, Pepsico, Coca-Cola, Unilever, Danone, General Mills, Kellogg's, Mars, Associated British Foods, and Mondelez each employ thousands of employees and make billions of dollars in revenue every year

9,10 There is no sign of this trend changing given that RYO is the fastest-growing tobacco category in the United Kingdom, with a 684 million increase in sales in 2020 11 and sales growth of 41.6% during the year to March 2021