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We used the message impact framework (eFigure 1 in Supplement 2), a taxonomy of variables that pictorial warnings may affect, 13 to guide the selection of secondary outcomes

While not a primary research question, the multivariable linear regression model identifies covariates that are significantly correlated with number of cigarettes smoked per day (Supplementary file Table S2)

Researchers also found that the proportion smoking roll-your-own cigarettes has increased from 35.3% to 50.7% and the proportion who are trying to cut down how much they smoke has declined from 56.1% to 47.9%

Taxes on tobacco and alcohol (and less frequently on unhealthy food) have been called sin taxes and presented as win-win measures that benefit both public health and the government budget