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The court rejected arguments that the graphic images were not factual and held that the images were not dissimilar to those a medical student would see in a textbook

If Zyns reward program woos the disgruntled wives and girlfriends of straight male customers, then Marlboros reward program, true to its cowboy origin story, hooks its chain-smoking, whiskey-drinking, male users

Implications for policy and practice Findings from this study that demonstrate shared perceptions of flavored packaging design across two jurisdictions might help to strengthen the argument that robust evidence from one or a few jurisdictions could be considered as supporting evidence for implementation of evidence-based tobacco control policies elsewhere, such as those required by the WHO Framework Convention on Tobacco Control 3

"The California vote was a huge victory for kids and health," he says