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This article explores the emergence of cannabis influencers, their benefits and risks, and how businesses can effectively leverage these partnerships to enhance brand visibility and credibility

A 2025 study by Streck and colleagues evaluated using ecigarettes versus conventional nicotine replacement therapy (cNRT) in adults with SUDs and found both options were safe and well toleratedthough the study did not directly assess SUD recovery outcomes

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This data shows that while its not yet mainstream, heated tobacco is establishing itself as a recognised alternative for existing smokers