Joico Intensity Color:Amethyst color-obsessed clients can change their

color-obsessed clients can change their custom color quickly and easily

The Finale has an extremely powerful Rotary Motor with 7

and condition the relaxed hair during the service

This unique formula is most effective when subjected to high temperatures resulting from blow drying

Joico Intensity Color:Amethyst color-obsessed clients can change theirDiscover A Dazzling Spectrum Of Bold, Brilliant Color WITH JOICO COLOR INTENSITYour intensely concentrated pigments designed to help you create over the top results that last up to 20+ shampoos.* Color Intensitys intermixable formula can be applied straight from the tube, or mixed and mingled to your hearts content for endless creative possibilities. Bonus benefit: NO DEVELOPER REQUIRED!