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Marketing 6.0 Mothers Day and care less to getRediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6. 0, the celebrated promoter of the Four Ps of Marketing, Philip Kotler, explains how marketers can use technology to address customers needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in