Wella EIMI Rugged Texture fluid Extend treatment time to 10

Extend treatment time to 10 minutes for severely dry or damaged hair for deeper restoration

Hair like new

Adds manageability for soft hair feel

The Evo ROY Wide-Tooth Comb is the ultimate styling tool for thick

Wella EIMI Rugged Texture fluid Extend treatment time to 10Wella EIMI Rugged Texture Matte Paste Strong Definition, Rugged Finish Elevate your style with Rugged Texture, a powerful matte paste from Wellas EIMI Texture line designed to deliver rugged, defined, textured looks with confidence. With a strong Level 3 hold and zero shine, this paste shapes and sculpts hair while keeping it natural, matte, and full of character. Fortified with texture enhancing waxes and polymers, plus conditioning panthenol, it