Smith Andrew (Nottingham University Business School Uk) - Consumer Behaviour And Analytics - Paperback SIC RECORDS a cataclysmic virus that threatens

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Smith Andrew (Nottingham University Business School Uk) - Consumer Behaviour And Analytics - Paperback SIC RECORDS a cataclysmic virus that threatensBinding: Paperback Description: The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data machine learning and artificial intelligence this key text reviews the issues research and concepts essential for navigating this new terrain. It demonstrates how we can use data driven insight and merge this with insight from extant research to inform knowledge driven