Maison Dominika (University Of Warsaw Poland) - Qualitative Marketing Research Understanding Consumer Behaviour - Paperback Kids Barcode: 5051083199544

Barcode: 5051083199544

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Barcode: 9780310108375

Maison Dominika (University Of Warsaw Poland) - Qualitative Marketing Research Understanding Consumer Behaviour - Paperback Kids Barcode: 5051083199544Binding: Paperback Description: This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research methods are examined from the classic focus group interview (FGI) and individual in