Meng Kelly (Goldsmiths University Of London Uk) - Research Methods In Luxury Management - Paperback GEE RECORDINGS / JET SET But when a dark power

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Meng Kelly (Goldsmiths University Of London Uk) - Research Methods In Luxury Management - Paperback GEE RECORDINGS / JET SET But when a dark powerBinding: Paperback Description: This is one of the first textbooks to explore the research process within the specific context of luxury brand management. It adopts a case rich approach informed by original research to guide the reader through the various stages of the research process from conception to completion and application. Beginning with a summary of past and present research in the field of luxury the book then outlines the fundamental