Customer Portfolio Management Hardcover by Fred Selnes and Michael D. Johnson Condition:New choosing a college (based on

choosing a college (based on its curriculum

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Customer Portfolio Management Hardcover by Fred Selnes and Michael D. Johnson Condition:New choosing a college (based onProduct Details Publisher: The MIT Press (2025 03 18) Language: English Paperback: 144 pages ISBN 13: 9780262049627 Item Weight: 351. 54 grams Dimensions: 9. 25 x 6. 31 x 0. 6 cm How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale. Which would you rather have: a smaller, watertight bucket of loyal customers or a larger leaky bucket of