Hallsworth Michael - Behavioral Insights - Paperback PIAS AMERICA Coffee - Rubbed Tri -

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Hallsworth Michael - Behavioral Insights - Paperback PIAS AMERICA Coffee - Rubbed Tri -Binding: Paperback Description: The definitive introduction to the behavioral insights approach which applies evidence about human behavior to practical problems. Our behavior is strongly influenced by factors that lie outside our conscious awareness although we tend to underestimate the power of this automatic side of our behavior. As a result governments make ineffective policies businesses create bad products and individuals make unrealistic plans.