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Malmgren Mike - Big Data For Managers Creating Value - Paperback Garden Design & Planning With the emergence of lowBinding: Paperback Description: In today's fast growing digital world the web mobile social networks and other digital platforms are producing enormous amounts of data that hold intelligence and valuable information. Correctly used it has the power to create sustainable value in different forms for businesses. The commonly used term for this data is Big Data which includes structured unstructured and hybrid structured data. However Big Data is of