Taylor & Francis Ltd - Young Consumer Behaviour A Research Companion - Paperback Finance As Popkin shows a vision
Taylor & Francis Ltd - Young Consumer Behaviour A Research Companion - Paperback Finance As Popkin shows a visionBinding: Paperback Description: Although one perspective depicts young consumers as vulnerable and passive in the marketplace system our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and
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