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The industries behind these products cannot be relieved of culpability, given their efforts to promote their products while hiding the negative health impacts

The study, which examined ads for cigarettes, smokeless tobacco, little cigars and cigarillos, e-cigarettes and heated tobacco products, highlights how tobacco companies continue to appeal to price-sensitive and vulnerable populations through a marketing channel that is largely hidden from view and not subject to the oversight regulating other types of tobacco advertising

A sealed pack is typically the smallest legal purchase unit

Smuggling would skyrocket