Katz Helen (Publicis Groupe Usa) - Influencer The Science Behind Swaying Others - Paperback Materials / States Of Matter This item's title is: Banlieue

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Katz Helen (Publicis Groupe Usa) - Influencer The Science Behind Swaying Others - Paperback Materials / States Of Matter This item's title is: BanlieueBinding: Paperback Description: The influential are no longer only those with celebrity status but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers researchers students and influencers themselves. Diving deeper than the many "how to" books on the influencer phenomenon this book brings in frameworks from marketing sociology psychology and