Kapferer Jean - Noel - The New Strategic Brand Management Advanced Insights And Strategic Thinking - Paperback EAGLE ROCK ENTERTAINMENT This item's title is: And

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Kapferer Jean - Noel - The New Strategic Brand Management Advanced Insights And Strategic Thinking - Paperback EAGLE ROCK ENTERTAINMENT This item's title is: AndBinding: Paperback Description: Develop your understanding of brand management and strategic brand thinking with this essential definitive reference source designed for both professionals and students. Title: The New Strategic Brand Management Advanced Insights And Strategic Thinking Author(s): Kapferer Jean Noel Publisher: Kogan Page Ltd Barcode: 9780749465155 Pages: 512 Pages Publication Date: 1 31 2012 Category: Sales & Marketing