Bendixen Michael (Nova Southeastern University Usa) - Strategic Marketing Concepts And Cases - Paperback SADDLE CREEK This publication chronicles the 2021

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Bendixen Michael (Nova Southeastern University Usa) - Strategic Marketing Concepts And Cases - Paperback SADDLE CREEK This publication chronicles the 2021Binding: Paperback Description: This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is and then discuss strategic segmentation competitive positioning and strategies for growth corporate branding internal brand management and corporate reputation management. With case studies from a broad range of global contexts and industries including