Walker K. - Marketing To The Ageing Consumer The Secrets To Building An Age - Friendly Business - Hardcover Climate Change Barcode: 5200328700940

Walker K. - Marketing To The Ageing Consumer The Secrets To Building An Age - Friendly Business - Hardcover Climate Change Barcode: 5200328700940Binding: Hardcover Description: Understand the impact of a global ageing population on how products are bought and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies with tools for improving their age friendly marketing campaigns. Title: Marketing To The Ageing Consumer The Secrets To Building An Age Friendly

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