Consoli Matheus Alberto (University Of Sao Paulo Brazil) - Marketing Methods To Improve Company Strategy Applied Tools And Frameworks To Improve A Companys Competitiveness Using A Network Approach - Paperback Uprisings Release Date: 6/9/2003

Consoli Matheus Alberto (University Of Sao Paulo Brazil) - Marketing Methods To Improve Company Strategy Applied Tools And Frameworks To Improve A Companys Competitiveness Using A Network Approach - Paperback Uprisings Release Date: 6/9/2003Binding: Paperback Description: The authors of this book present several central business methods throughout all chapters. Every method introduced in Marketing Methods to Improve Company Strategy has a strong market driven philosophy. These methods are intended to adjust the firm to consumer needs considering the presence of competitors in their marketplace. In addition the book wants to show how it may be used when working with marketing and sales

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