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Darr pointed out that doctors contradict themselves, and commented that one of the best ways of getting publicity is for a doctor to make some startling claim relative to peoples health, regardless whether that statement is based on fact or theory A FRANK STATEMENT TO CIGARETTE SMOKERS Advertisement by the Tobacco Industry Research Committee (comprised of the major cigarette manufacturers), Empire State Building, New York, New York Indianapolis News (the advertisement was also published in more than 300 other daily newspapers across the country, as well as in tobacco industry trade publications) January 4, 1954 A Frank Statement to Cigarette Smokers Advertisement by the Tobacco Industry Research Committee THE TOBACCO LEAF (tobacco industry trade weekly

In another undercover operation, Hopkins taped a meeting with a BAT lawyer

In addition to being irrefutably stylish, they also served the very practical function of keeping fragile cigarettes or cigars dry and undamaged during poor weather

Leveraging an event is a great way to draw an audience for a meeting, product demonstration, or presentation